Magisto makes video editing a breeze for the masses

We are all now videoing huge amounts of cloth on our mobiles and other devices, but the `best bits` - like your friend successfully doing an olly on a skateboard - rarely see the lightness of day because they are interred in 10 minutes or more of otherwise dull footage.

Few people make the time - or yet the skill - to trawl through and delete those good bits down into a real sequence.

So with one click Magisto finds the good edited highlights automatically.

This is effectively Animoto for the indolent or unskilled. Hooray for us.

Via powerful visual identification of the images in a video Magisto detects interesting behavior - like a prat fall etc - and understands the setting of the video. It mines the metadata from the pixels and uses it to take the better parts, stabilises the better parts, de-noises them and creates a clean polished product, with the effects and transitions between the highlights.

It runs in realsentence so by the time you have uploaded it it is set with the finished video to be embedded on a web page.

Thus a picture of 10 proceedings can be compressed into 1 minutes of more interesting highlights, set to music you select or upload. There`s an upload limit of to 600MB of video.

This is a freemium business model but the seven person startup ot of Tel Aviv (launched today at Techonomy3) is look at other options like subscription. The founders - lead by Oren Biman (CEO), Dr. Alex Rav-Acha and Roy Klieger (Product) are experts in video, having come out of one of the legendary elite Israeli army intelligence units, which seems to create so many startups from this country. One recently left Boxee.

Magisto is presently in closed Alpha with a few hundred users testing the help and more invitations sent out every day. A smartphone app is planned.

Funding is from Magma Venture Partners, a Series A, in May last year, terms undisclosed.

Here`s a link where the 1st 100 users from TechCrunch can get an invitation to the private Alpha.

I can confidently predict Magisto is passing to do well.