LONDON, December 3, 2010 /PRNewswire/ - Debenhams department store is reporting sales of the traditional long-sleeved check shirts have shot up 65 per cent on last year, making the garment the key point to get done the cold snap.
Once ridiculed as the wear of simple, hulking woodsmen, and lampooned by Monty Python, the lumberjack style mens' shirts ( http://www.debenhams.
om/men/shirts) have touched on from fashion foible to must-have, according to department store Debenhams.
Inspired by the likes of Prince Harry, David Beckham, Justin Timberlake and Robert Pattinson, it seems you no longer require to bear the background of a wood and chainsaw in reach to hold off the look.
However, with the Met Office predicting continual snow showers, Debenhams stores are gearing up for the rush. More lumberjack styles have been brought in and extra stock has been sent to more stores to deal with the demand.
Ruth Attridge, spokesperson for Debenhams said, "Although the lumberjack look is second in vogue, the chunky check shirt is now more probably to be drawn out on the township than slogging away in the forests.
"Modern man has been influenced by these uber-masculine folklore heroes, but unlike the pattern made illustrious by Monty Python, these days lumberjack shirts are more probably to be drawn with a t-shirt underneath, not lingerie."
Influenced by designers such as Dolce & Gabbana and Tommy Hilfiger parading the woodcutter look on the catwalk, the on-trend way to wear checks is in bold colours, with two pockets rather than four, sleeves rolled up, layered over a plain t-shirt and in lightweight brushed cotton as good as heavyweight wool flannel.
Initially designed for colder weather, lumberjack shirts ( http://www.debenhams.com/men/shirts) have been redesigned in many formats including, lighter shirts. This way its wear is not restricted to the winter months and the cut is expected to extend into Spring/Summer 2011.
Attridge added, "A lumberjack shirt embodies the rugged, rebellious spirit of the wilderness. Sporting one, whether in Canada or Croydon, ensures you will bear the winter toasty warm and stay ahead of the fashion pack".
About Debenhams:
Debenhams is a leading department stores group with a solid presence in key product categories including women's and men's fashion with a broad array of men's jeans (http://www.debenhams.com/men/jeans), men's clothing (http://www.debenhams.com/men), men's jackets ( http://www.debenhams.com/men/coats-jackets), kids' clothing, home, perfume gifts and health and beauty.
Debenhams is the 2nd largest department store chain in the UK.
Debenhams operates 167 stores in the UK, Republic of Hibernia and Denmark, comprising 154 full department stores and 13 Desire by Debenhams stores, which is a little store concept featuring an edited product range. Debenhams also has 60 international franchise stores in 23 countries. Debenhams online store can be ground at Debenhams.com, where shoppers can get out all around the latest products to reach Debenhams's via Debenhams TV. For more information, please contact: Ruth Attridge PR Manager Menswear, Beauty, International & Retail Services Debenhams 33 Wigmore Street London W1U 1QX 44(207-529-0172
http://www.debenhams.com
No comments:
Post a Comment